Now that every new smartphone has a panorama photo setting, my new favorite Google product is Tour Creator, which makes it easy to create interactive photo tours from uploaded 180-degree or 360-degree images. I made this simple 2-photo tour of Bullhead Gulch Open Space in Lafayette, which is a favorite hangout spot for me and my daughters. After uploading your panorama photos (one photo …
Get the Goods with Google for Nonprofits
I love helping nonprofits improve their online visibility. Over the years, I've worked with dozens of nonprofits, and regardless of their cause or size of their organization, many of them struggle with outreach to donors and volunteers. The conventional wisdom is often is that nonprofits don't have the time, staff, or budget required to consistently and effectively reach their target …
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Smarter Social Sharing
Whether you're a big brand or a small business, the content you create and share on social media can have a big impact. But if you're going to the trouble of creating good content, you should make sure you get as much mileage out of it as possible. Posting content to multiple social networks is a really easy starting point and can be done for free with a social media automation tool. These …
Finding Fun with Google My Maps
While everyone is familiar with Google Maps, a lesser known, but infinitely awesome offshoot is Google My Maps, which lets you create completely customized maps in a matter of minutes. To get started, just search for places by name or address and then save each relevant pin to your map. If you have a bunch of locations, you can even import pins directly from a spreadsheet. Once your …
Reporting Superpowers with Google Data Studio
Anyone who knows me knows I’m a bit of a Google fan-boy. Ok, that’s an understatement. I’m more like one of those obsessed super-fans who goes to Comic-Con in full costume. As a data nerd, my favorite character in the Google universe has always been Google Analytics, but recently I’ve grown more and more impressed with the superpowers of Google Data Studio (GDS), the data visualization tool …
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(Mostly Free) Digital Marketing Tools & Resources
Every day, I use these digital marketing tools and resources to help forecast, plan, implement, and optimize successful paid digital marketing campaigns. This is by no means a complete list, but it includes a few of my favorites to get you started. I'm also including links to a couple great glossaries that can help cut through the digital marketing jargon. I hope these resources are helpful, …
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