Digital Marketing Services & Support
Good data should be the foundation of any strong digital marketing strategy. I help clients set up, monitor, and analyze their website and social data to understand which channels and content are driving awareness, visits, and conversions.
From keyword research to website content to technical optimization, there's a lot that goes into search engine optimization (SEO). I help clients identify opportunities and implement best practices to improve their organic search performance, including rankings, impressions, and clicks.
Planning, implementing, and optimizing paid campaigns across multiple channels can get complicated. But the basics are a great place to start. I help clients understand how to best use Paid Search, Display, Video, and Social to reach their audience and improve the efficiency and effectiveness of paid campaigns.
Social media has an unparalled ability to increase brand awareness, engagement, and two-way dialog with your audience. But it can come at a cost. Content creation, boosting posts, and responding to reviews and comments takes time. I help clients improve their ROI through training and implementation of best practices for content creation, paid advertising, and analytics.
As one of the most targeted and least expensive forms of digital marketing, email can help engage and remarket to current customers, lapsed customers, and shopping cart abandoners. I help clients grow, segment, and optimize their email campaigns and marketing automation to generate better results.
Nonprofits can struggle to find enough budget and resources to successfully reach donors and volunteers. Fortunately, there are a variety of free marketing programs that can help, including Google for Nonprofits. I help clients apply for, set up, and manage the tools available to improve their digital communications.
Hi, I'm Matt LeBeau. I’m a digital marketing consultant with over 15 years of agency experience working with big brands, scrappy startups, and local nonprofits.
Over the years, I’ve learned a thing or two about helping clients create effective digital marketing. Here’s the secret. There really isn't one. Instead, it takes a commitment to getting the basics right, including implementing best practices and using data-driven decision making.
Read more about me or schedule a time to talk about your digital marketing goals.
What do you specialize in?
When it comes to digital marketing, the short answer is... a little bit of everything. For the long answer, visit the Services page or send me an email with your specific needs or questions. I'll let you know if I can help, or if not, I'll try to point you in the right direction.
What kind of turn around do you offer?
It all depends on project scope, but typically for new clients, I recommend a High 5 digital marketing audit that takes around 2-3 weeks to complete. This includes calls with you to review opportunities, implement quick wins, and plan any next steps.
In addition to projects and retainers, I also provide ad hoc digital marketing support, troubleshooting, and training, and I can usually help fix many digital marketing problems within a couple of days. Or if I can't help, I can likely point you to someone who could.
How much does a typical project cost?
Prices vary depending on the size and scope of your project, but a good project to start with is often a High 5 Digital Marketing Audit, which includes a review of five key channels, including Analytics, SEO, Paid Media, Social Media, and Email Marketing.
This type of project is usually in the $2,500-5,000 range, and includes an audit, recommendations, implementation of quick wins, and a review of future opportunities.
You can read more about the High 5 and details about each channel on the Services page.
For ad hoc work, my normal rate is $150/hour with a 20% discount offered to nonprofits.
If you’re just getting started in digital marketing, or don’t really know what you need, I’m happy to do a free, 30-minute consultation. Just schedule a time on Calendly and we’ll dive right in.
If you're into DIY, but just need a little education and guidance, you might be interested in one of my paid training sessions or free digital marketing classes.
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